The NBA FIT 2011 Press conference was held at New World Hotel Manila last August 1, 2011. It was a great experience to meet and great the Fil-American and Head coach of Miami Heat none other than Mr. Erik Spoelstra. He’s also the current NBA Fit Ambassador, with his coaching staff. There’s also Mr. Ed Winkle, Senior Director of Business Development & Marketing Partnership for NBA Asia and Dr. Irma Asuncion, Head of the Health Promotions Board, Department of Health.
The program aims to educate individuals and families on the physical, right nutrition, mental and emotional benefits of healthy living. A variety of events and activities including an NBA-caliber Development Camp for elite athletes, an NBA FIT Celebrity Challenge and an NBA FIT Fun Run for the whole family are the high points of the program which runs from July 25 to August 7, 2011.
NBA FIT returns for its second year to promote the NBA’s global comprehensive health and wellness program that encourages physical activity and healthy living for children and families. The bigger and better NBA FIT Philippines 2011 features 14 days of mass exercise drills, basketball games, sports clinics, nutrition seminars and skills demonstrations held in schools and special mall tours, with hundreds of participants expected to join at each stop. Local fitness and health experts and celebrities share their knowledge and experience at NBA FIT venues.
NBA FIT is the league’s comprehensive health and wellness platform that encourages physical activity and healthy living through programs, events and products for children and families.
Thank you to Myke Romero of Adventure of Myke Rome and John Remir Cueto of Tech Update for providing me some the photos and Kalvin Sangalang of LARC&ASSET PR from inviting us on NBA FIT Press Con.