A Different Kind of Sweet
Manila, Philippines – Acknowledging the growing wine-drinking market, Emperador Distillers, Inc., a leading distillery in the country, brings in a new kind of wine that fits the Pinoy taste and is envisioned to change the way we perceive wine-drinking—the Rossi Sweet Red, from Carlo Rossi.
As explained by Von de Torres, Managing Director of Emperador Distillers, there is now a growing acceptance for wine-drinking resulting in a burgeoning market, especially among women. This may be attributed to wine’s perceived health benefits. But here in the Philippines, she says sweet wines are still preferred over dry wines.
This preference for sweetness, according to de Torres, compromises the real wine experience because of the Filipinos’ very high inclination for sweet food and drinks that affect their wine choices. Sometimes, they end up settling on sweet “red wines” or simply alcohol-laced grape juice packed in bottles pretending to be wines.
This is the reason why Emperador Distillers decided to launch Rossi Sweet Red, which is what real sweet red wine should be. Crafted from grapes grown in California’s sun-drenched vineyards, Rossi Sweet Red amazingly bursts with flavor and aroma.
“It is soft and sweet with layers of vanilla, bright cherry and wild raspberry flavors. It has a soft velvety finish and the right alcohol content which is essentially what real sweet red wine should be,” she describes.
The company also encourages a more creative, fun, and less formal way of consuming wine. As opposed to the traditional “long-stemmed glass at room temperature,” Rossi Sweet Red is enjoyed with ice. De Torres said that having your “Rossi on the Rocks” in stem-less wine glasses will let you discover a different kind of sweetness.
E & J Gallo Winery, the manufacturer of Rossi Sweet Red, is a pioneer in innovating the way people imbibe wine. Gallo is one of the biggest wine companies in the United States.
However, the Philippines being a tropical country, needs a bit more leeway with regard to wine. “We’re in the tropics so having Rossi on the rocks lets you enjoy your wine better and even the slight dilution with ice water will not affect its rich, deep red color, allowing only for smooth, sweet red wine.”
While traditional wine-drinkers might scream heresy at wine with ice, some critics have actually noted that some types of wine are better when chilled or served with ice. The New York Times’ wine critic Eric Asimov made it clear in one of his columns that there are types of red wines that are perfect when chilled or with ice.
As a sweet red wine, Rossi Sweet Red can be served in any occasion and paired with any kind of food. It is perfect for celebrating sweet successes, bonding with friends, or for simple lunch or dinner at home with the family.
Rossi Sweet Red is a perfect staple beverage in any celebration, be it big or small, de Torres adds. It is also suitable to be consumed even on ordinary days as it is affordable, and can be a healthy alternative to iced tea or other beverages.
She also encourages wine drinkers to be more prudent in their choices. “These days wine-drinking goes beyond conveying status. Consumers should make more educated choices and be able to differentiate real wines from wine substitutes. That’s the only way one can truly enjoy wine-drinking.”
Press Release: AMPR Publicity and Communications Inc. | 706.1971 (Reference: Irish Santos)