– Five-Time NBA Champion Ron Harper in Manila to Celebrate Official Opening-
MANILA, PHILIPPINES, Oct. 15, 2015 – The National Basketball Association (NBA) announced today that it will open its second NBA Store in the Philippines on Oct. 16 at the Mega Fashion Hall in Manila. To celebrate the opening, five-time NBA champion Ron Harper will make an appearance to meet and interact with fans.
Managed by International Athletic Trading Company, Inc. (IATC), the new NBA Store will offer basketball enthusiasts authentic NBA merchandise and memorabilia. The store will feature an extensive selection of NBA products from all 30 teams, including: official jerseys, footwear, performance gear, lifestyle apparel, basketballs, toys and collectibles. Fans can also find autographed NBA memorabilia as well as a personalized jersey service.
“The initial flagship NBA Store in Glorietta has established itself as the premier destination for NBA fanatics in the country and we could not be more excited to fuel their passion with the unveiling of our second store,” said Melvin Lloyd Lim, President and CEO, IATC. “By opening our doors in the heart of Metro Manila, we look forward to providing more fans access to a comprehensive assortment of NBA merchandise, bringing the authentic NBA shopping experience to Filipinos.”
“We are thrilled to expand our footprint with the opening of the second NBA Store in the Philippines,” said Carlo Singson, Associate Vice President and Country Manager for the Philippines, NBA Asia. “IATC is the ideal partner in our efforts to outfit more Filipinos in their favorite NBA apparel and to offer the widest range of NBA merchandise in the Philippines.”
The NBA Store will carry products from brands such as adidas, NIKE, Under Armour, New Era, Panini, Spalding, Stance, 2K Sports, and many more, including select NBA apparel exclusive to the store.
The first 10 visitors to the NBA Store in Mega Fashion Hall will be invited to attend a VIP launch event and that includes the chance to meet with Ron Harper. While in Manila, Harper will also visit the flagship NBA Store in Glorietta to interact with fans.
Regular store hours of the NBA Store in Mega Fashion Hall are 10:00 a.m. to 10:00 p.m. daily.
Earlier this month, the flagship NBA Store in the Philippines received the 2015 Asia Sports Industry Gold Award for the “Best Sports Retail Campaign” in recognition of the store’s industry leading standards.
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with offices in 13 markets worldwide, games and programming in 215 countries and territories in 47 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2014-15 season featured a record 101 international players from 37 countries and territories. NBA Digital’s assets include NBA.com and NBA Mobile, which achieved record traffic during the 2014-15 season, as well as NBA TV. The NBA is the No. 1 professional sports league on social media, with more than 875 million likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
About International Athletic Trading Company Inc.
International Athletic Trading Company, Inc., (IATC, Inc.) is a joint venture partnership between Ever Fit Holding Company, Inc. and IP Ventures, Inc. Ever Fit Holding Company, Inc. is engaged in retail and wholesale of apparel. Its stakeholders have more than 25 years of experience in retail operations in major malls located in the Philippines. It has 65 retail stores with an average selling floor area of 100 square meters. Over the past five years, it has managed to grow its business at an annual compound growth rate of 6%. The basic strength of its management lies in being able to immediately identify changing market trends and adopt strategies proactively. IP Ventures Inc. is a well-known venture & private equity group in the Philippines with investments in retail, gaming, technology, media and telecommunication. Considered as one of the pioneers of the Internet industry, IP Ventures listed the first online gaming company and first internet data center company in the country. IP Ventures also owns Netopia with over 60 outlets located in high traffic malls representing over 6,000 square meter of retail space. IP Ventures maintains a joint-venture with Philstar.com to run and operate NBA.com Philippines and has exclusive distribution rights for NBA 2K games. IP Ventures is also launching NBA 2K Online in the Philippines in 2015.