ALWAYS FIRST TO THE PIT STOP
PHILIPPINES (October 18, 2016) – AXN has delivered yet another stunning original production (OP) with the adrenaline-fueled The Amazing Race Asia Season 5. The highly anticipated series raced to the top during its premiere amongst all English general entertainment channels on Thursday, October 13 at 9pm, becoming the best performing English OP to premiere in Malaysia, Singapore and the Philippines this year.*
“AXN responded to a huge demand for the return of The Amazing Race Asia and we have delivered a series that has captivated audiences across the region. The journey our intrepid racers embark on is a rollercoaster of emotion: it’s stressful, dramatic, endearing and funny,” said Virginia Lim, Senior Vice President and Head of Content, Production and Marketing, Sony Pictures Television Networks, Asia. “We have a wonderful line-up of racers whose quirky personalities, diverse relationships and comedic antics make for a fantastic viewer experience. We are very encouraged by the initial performance and know that it will gather even more momentum as the series builds.”
“Asia’s Got Talent was a record-breaking OP for the broadcast industry last year so we are thrilled that AXN has out-performed itself yet again with the premiere of The Amazing Race Asia Season 5. AXN is truly Asia’s home of powerful, premium original productions,” said Virginia.
Filipino viewers embraced their national teams: married couple Eric & Rona and beauty queens Maggie & Parul, ensuring AXN clinched the number one spot in the series’ timeslot amongst 22 English general entertainment channels.
The Amazing Race Asia airs every Thursday at 9:00pm first and exclusively on AXN. The Amazing Race Asia Season 5 is supported by presenting sponsor Wonderful Indonesia, and partners Garuda Indonesia, Grab and Great Eastern. In the Philippines, Koji-San, Del Monte Heart Smart, Mitsubishi Mirage, Febisco Hi-Ro.
*Source: Kantar Media Malaysia DTAM, Target: Astro 4+ / GFK SG-TAM, Target: Pay TV 4+/ Kantar Philippines, Target: Pay TV 2+. Numbers as of Oct 17 2016.
Join the action and connect with celebrity show host Allan Wu and the 22 racers via:
#AXNTARA and @AXNTARA
Check out www.AXN-Asia.com/TARA for all the latest news on The Amazing Race Asia Season 5.
AXN is seen on Cable Link Channel 38, Cignal Digital TV Channel 61, Global Destiny Cable Channel 61, Dream Channel 20, GSat Channel 51, and SKYCable Channel 49. AXN HD is seen on SkyCable Channel 247
About The Amazing Race Asia Season 5
In this latest season, 11 teams of socially savvy, fearless racers from all over Asia will embark on a once-in-a-lifetime experience, traversing the globe and proving their mettle on a quest to be crowned the all-out champion.
Travelling to multiple countries in the shortest amount of time, each team will arrive at a new destination where they must compete in a series of physical and mental – and often emotional – challenges. Only when the tasks are completed will the teams learn of their next exotic location. Teams who fall the farthest behind will gradually be eliminated as the race progresses, with the first team to arrive at the final destination winning The Amazing Race Asia and the USD$100,000 cash prize.
The 11 chosen teams hail from six countries across Asia and represent a true cast of characters with diverse personalities, backgrounds, talents and relationships. They range from popular Singaporean DJs to Filipino beauty queens and promise viewers a highly entertaining and edge-of-your-seat journey.
The Amazing Race Asia Season 5 is produced in collaboration with award-winning international production company, Profiles Television and globally renowned series creators Bertram Van Munster and Elise Doganieri.
AXN is Asia’s leading general entertainment channel featuring exclusive top-rated drama series, blockbuster features, reality programs and ground-breaking original productions. The channel appeals to a discerning audience seeking content that is smart, intriguing and unexpected, all delivered close to U.S telecasts. From The Blacklist and Quantico, to MacGyver and The Amazing Race Asia, AXN is defined not by a genre, but by an attitude that truly redefines action.
Launched first in Asia in 1997, AXN is a global channel brand with a presence in Latin America, Africa and Europe.
AXN Asia is wholly owned by Sony Pictures Entertainment and managed by Sony Pictures Television Networks, Asia, which also operates leading channels including Animax, Sony Channel, ONE and GEM.
About Sony Pictures Television Networks
Sony Pictures Television Networks operates branded entertainment channels reaching over one billion households around the world. Based in Culver City, Amsterdam, Budapest, London, Madrid, Miami, Milan, Moscow, Mumbai, Munich, Singapore and Tokyo, Sony’s linear and digital networks offer high quality film and television content from Sony Pictures and third-parties, as well as original content commissioned globally and locally. Sony Pictures Television Networks is a division of Sony Pictures Television Inc., a Sony Pictures Entertainment company.