Brand new original series hosted by award-winning TV personality Atom Araullo premieres February 8, Thursday, 8:30pm
PHILIPPINES (February 1, 2018) – This February, AXN kicks it up a notch with the premiere of its latest original series, Adventure Your Way, a weekly 30-minute crowd-sourced travel show that explores thrilling experiences in the Philippines.
For the first time, AXN has invited its passionate social media fans to help shape the itinerary of popular TV host Atom Araullo as he traverses the country with only his phone as a guide.
Atom starts his journey with a blank bucket list which rapidly becomes populated with a variety of suggestions and tips including skydiving, bungee jumping and camping on a cliff ledge under the stars.
“Viewers today want to be an active participant in their content consumption so we’ve bridged the gap between TV and social media by putting AXN fans in direct control of Atom’s adventures. The fantastic response to Adventure Your Way indicates that there is a real appetite for viewers to get involved, have a voice and then sit back and enjoy watching their ideas come to fruition on AXN,” said Armi Malaluan, Director & Business Head, AXN Networks Philippines. “We’re thrilled with the guidance Atom has received for Adventure Your Way and hope that his journey inspires the AXN attitude of being bold, brave and living fearlessly amongst our viewers.”
AXN fans are encouraged to share their bucket lists by commenting on Adventure Your Way’s social media pages on Facebook, Instagram and Twitter using #AdventureGoals, where they can also help Atom decide which road to take by watching out for his #TakeMeAnywhere posts.
In the premiere episode, Atom experiences his first adventure in Cebu and must decide whether to go river trekking or interbuilding ziplining. Find out how AXN fans decided for him by tuning in when Adventure Your Way premieres on February 8, 2018, Thursday at 8:30pm, first and exclusively on AXN.
Adventure Your Way is co-presented by Vivo Smart Phone, BDO, and Cherifer; and co-sponsored by Petron, Chevrolet, and Cebu Pacific.
Follow and immerse yourselves in Atom’s latest adventures on Facebook and Instagram: @adventureyourwayph, and Twitter: @axnaywph. Let yourselves be heard and leave us a shoutout using the hashtag #AXNAdventureYourWay.
For digital exclusives, follow AXN on Facebook: @AXNPhilippines; Instagram: @axnph, and Twitter: @AXNPH.
AXN is available on Cablelink Channel 38, Cignal Channel 121, Destiny Cable Channel 49, Dream Satellite TV Channel 20, G Sat Channel 51, and SKYCable Channel 49. AXN HD is available on SKYCable Channel 247.
AXN is Asia’s leading general entertainment channel featuring exclusive top-rated drama series, blockbuster features, reality programs and ground-breaking original productions. The channel appeals to a discerning audience seeking content that is smart, intriguing and unexpected, all delivered close to U.S telecasts. From SEAL Team and MacGyver, to The Amazing Race Asia and Asia’s Got Talent, AXN is defined not by a genre, but by an attitude that truly redefines action.
Launched first in Asia in 1997, AXN is a global channel brand with a presence in Latin America, Africa and Europe. In Asia, the channel is enjoyed in 126 million households across 19 territories and is available in both SD and HD.
AXN Asia is wholly owned by Sony Pictures Entertainment and managed by Sony Pictures Television Networks, Asia, which also operates leading channels including Animax, Sony Channel, ONE and GEM.
For more information, visit AXN on Facebook: @AXNPhilippines, Instagram: @axnph, and Twitter: @AXNPH.
About Sony Pictures Television Networks, Asia
Sony Pictures Television (SPT) Networks, Asia is a leading operator of ad-supported channels including English general entertainment powerhouses AXN and Sony Channel; and Asian content giants Animax, GEM and ONE. SPT Networks’ portfolio collectively features the biggest and best titles from Korea, Japan and the U.S that are first run, exclusive and aired close to the original telecast. Taking the content beyond the screen, SPT Networks immerses viewers in its premium entertainment via large-scale festivals, celebrity fan meets and social platform conversations. In Asia, SPT Networks’ portfolio is available across 19 territories and in over 42 million homes.