FRIESLANDCAMPINA AND JR. NBA PARTNERSHIP ENCOURAGES AN ACTIVE LIFESTYLE IN MORE THAN 8,000 CHILDREN IN SOUTH-EAST ASIA IN FIRST YEAR

Successful collaboration to be expanded in 2015 2015 programme extended to reach up to 1,000 local schools and communities across South-East Asia SINGAPORE, March 25, 2015 – FrieslandCampina and Jr. NBA today celebrate the first anniversary of their successful partnership designed to encourage an active lifestyle amongst children in South-East Asia. The partnership is one of the key elements of FrieslandCampina’s Drink.Move.BeStrong campaign – the region’s first integrated activation and advocacy campaign – which aims to cultivate an active and healthy lifestyle among children through play, sports and proper nutrition.…

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