MORE THAN A MASCOT YAMAHA’s REVVY BEAR

Yamaha Motor Philippines Inc. introduced Revvy Bear last 2016 and was intended to be an icon of the brand. As a cuddly bear, it may seem opposite to the toughness exuded by motorcycles; but Yamaha isn’t all about the muscle of its exterior. The company has always been about heart. This led to the development of a figure that is not a machine but a symbol that the public can easily connect with emotionally. Revvy Bear is more than a mascot, it is a representation of Yamaha’s warmth and care…

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