MORE THAN A MASCOT YAMAHA’s REVVY BEAR

Yamaha Motor Philippines Inc. introduced Revvy Bear last 2016 and was intended to be an icon of the brand. As a cuddly bear, it may seem opposite to the toughness exuded by motorcycles; but Yamaha isn’t all about the muscle of its exterior. The company has always been about heart. This led to the development of a figure that is not a machine but a symbol that the public can easily connect with emotionally. Revvy Bear is more than a mascot, it is a representation of Yamaha’s warmth and care…

Read More

The Doctor Helps Rebuild Lives (Yamaha Press released)

Valentino Rossi has officially landed on the Philippines last February 23, 2014. He came to help support Yamaha’s Lend a Hand Project. This charity effort aims to raise funds to help the victims of those affected by Typhoon Yolanda. Rossi’s arrival was very timely for the opening leg of Yamaha GP 5 which was held at SM City Santa Rosa. Before the race officially began, a press conference was first graced by the Moto GP legend Valentino Rossi, Yamaha Motor Philippines Inc.’s President Toru Osugi, Sales General Manager Romeo Tan,…

Read More